How do I track how many people visit my website?

There are a few things that need to be cleared in terms of terminology:

  • Hits - this simply refers to the number of  'elements' loaded on your site. If one page has five images in it, viewing that page once adds 6 hits (one page + five images).
  • Impressions - the number of times all the pages on your site are seen (also simply called pageviews). Impressions are sometimes referred to as 'hits' which can cause confusion.
  • Unique Impressions - the number of people that visited your site.

So to clarify, if I visit your website, look at two pages, and each page has 5 images on it, then your stats increase by one unique, two page views, and 12 hits.

Tracking on your site can be either done server-side or remotely. With server-side statistics, log files are used to generate visitor information. 

Another option is Google Analytics, a free third-party web analytics software. 
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